WHO / A group of misfits loosely associated
with Guilt & Company in Gastown, looking to change a paradigm.

WHAT / The Mainstay is the centre of BCs
first licensed food hall.
18 kitchens + 1 bar.

WHERE / On the ancestral lands of the
Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ
(Tsleil-Waututh) Nations. But
specifically in the Lonsdale Quay
Market + Food Hall.

WHY / Choice.

WHEN / Now. Finally. Open.

BRAND / ˈmānˌstā/   noun

1. A thing on which something else
   depends

2. a stay that extends from the maintop
   to the foot of the foremast of a
   sailing ship.

The maritime signal flag for the
letter M is flown to announce:
“I am stopped.”